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UK
Online - ‘Get Started’ Campaign, 2003
As part of the Government’s initiative to enable public
access to Internet technology, EMF undertook a range of initiatives
to encourage minority ethnic individuals to experience the benefits
of going online, including roadshows at street markets across
the country, mobile internet buses providing free Internet beginner
sessions on board and free prize competitions to encourage people
of all ages to have fun while learning. In addition, user-friendly
Internet guides were distributed through the ethnic media. The
launch of the ‘Get Started’ campaign was coordinated
with Granada’s own ‘It’s for Life’ promotion
and saw EMF nominate a participant who received a laptop donated
by Intel and Packard Bell, UK Online campaign partners. The
laptop came with a BT Internet connection and was presented
on 13th May by Coronation Street actress Samia Ghadie at the
Emmerdale film set in Yorkshire.
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